About Us

Matt founded Formatic Property Management and, as CEO, sets the strategic vision while checking in on the fine print of daily operations. He leads a a national team across Formatic's domestic operations and guides Formatic's Mexico subsidiary, Inmobiliari Formatic. He develops tech‑forward systems that make owning rentals simpler, more transparent, and more profitable for housing‑partner clients. A frequent speaker at investor conferences and industry events, Matt shares best practices drawn from the management and oversight of over 4,000 rentals across two decades of investment property and asset‑management experience.

Matt also leads industry advocacy and was the 2022-2024 NARPM State of California President and Past President. Before then he served as the 2019-2020 President of the Long Beach-Orange County chapter of NARPM after previous terms as president‑elect and treasurer. NARPM (the National Association of Residential Property Managers) is the primary trade organization for Residential Property Managers in the United States. 

Away from work he digs into gardening, camping, fishing, soccer, history, and all things tech, and loves spending time with his wife and their two sons and daughter.

Experience
Before launching Formatic, Matt helped start, was a shareholder in, and was vice‑president of business development at Northpoint Asset Management, helping grow the single‑family property‑management firm from one office and three properties to fourteen offices across eleven states and placing more than $100 million in third‑party assets under management. Earlier he served as a financial adviser with Ameriprise, where he refined the analytical and client‑planning skills he now applies to portfolio strategy for rental investors.

Education, Licenses, and Memberships
Matt studied Ancient Near Eastern Studies at Brigham Young University. He holds a California real‑estate license and has previously been licensed in Texas and Utah. He has also held multiple stock and financial securities and planning licenses.

Mariana is the Executive Assistant to the CEO at Formatic Property Management, coordinating calendars, projects, and cross‑team initiatives while refining the operations manual that underpins our day‑to‑day work. She streamlines talent acquisition, onboarding, and employee‑relations processes, turning big‑picture goals into clear, repeatable workflows that keep the company running smoothly. Her knack for resolving challenges and implementing practical improvements makes her a trusted member of the leadership team.

A storyteller at heart, Mariana self‑published her first poetry collection at seventeen and still finds joy in writing, exploring new ideas, and sharing deep conversations over good coffee.

Experience
With more than fifteen years in project management, training, and recruitment, Mariana has built high‑performing teams and sharpened performance metrics across multiple organizations. Since joining Formatic she has overseen the rollout of updated process guides, strengthened cross‑department communication, and helped align people and procedures for long‑term success.

Education, Licenses, and Memberships
Currently pursuing a degree in Law
Technical credential as a Pre‑School Teacher
Bilingual (English & Spanish)

Rachel Rubin is Formatic’s Innovations Officer and Designated Broker for Colorado, where she brings a sharp operational mindset and deep local knowledge to the forefront of the company’s growth in the region. A fifth-generation Denver native, Rachel blends her background in psychology and compliance with a passion for process, innovation, and property management. While she initially entered real estate for a change of pace, she quickly discovered her true strength lies in improving systems, not just closing sales.

As a strategic leader, Rachel develops new innovative systems, approaches, and workflow initiatives that keep Formatic ahead of the curve in the rapidly evolving local, national, and international housing landscape.

Rachel loves spending time with her husband, four children, and their aussiedoodle.

Experience
Rachel founded Hyve Property Management, a well-loved boutique Denver-based property management firm for residential and commercial properties. Prior to Hyve, her professional background included 401k compliance and years of experience in real estate, Rachel’s career reflects a strong foundation in regulatory environments and operational problem-solving. She has consistently favored the behind-the-scenes elements of real estate where strategy, structure, and innovation thrive.

Education, Licenses, and Memberships
Bachelor of Science in Psychology – Colorado State University
Colorado Real Estate Broker License: DRE II.100074064
Designated Broker for Formatic Property Management in the State of Colorado

In David's role as Bookkeeper L1, he handles accounting matters for both our housing partners and the company. With over four years at Formatic, he has held multiple positions, including Leasing Coordinator and Personal Property Coordinator, ensuring a deep understanding of client needs and property management operations. His background in bookkeeping, leasing, and asset coordination makes him a key player in maintaining financial accuracy and client satisfaction.

Outside of work, David enjoys playing instruments, making music, and watching motorsports.

Experience
David has been involved in the real estate field since the early stages of his career. He first worked for a local residential construction company before joining OXXO, Latin America's largest convenience store chain. At OXXO, he navigated licensing and permits before advancing to a role as a Local Expansion Manager, where he was responsible for identifying and negotiating locations for new stores. His expertise in real estate negotiations and financial planning carries over seamlessly to property management and accounting.

Education, Licenses, and Memberships
Bachelor’s Degree in Business Administration from Universidad TecMilenio
Tax Law, Real Estate Development, and Human Resource certificates
Currently Enrolled in College for a Master’s Degree in Finance, further strengthening his expertise in property management accounting and financial operations.
Bilingual (English & Spanish)

Elizabeth Sánchez is Formatic’s Leasing Coordinator, overseeing application processing, lease administration, and market research for brokers and licensed property managers across the company. With more than ten years in administrative support and customer service, she advanced from Leasing Assistant to her current role within her first year at Formatic and now keeps our leasing workflow organized and on schedule. Elizabeth focuses on accuracy, clear communication, and steady follow‑up, working closely with property managers and residents to support smooth operations and healthy occupancy levels.

Elizabeth enjoys growing her city garden, especially caring for succulents, crocheting amigurumi, and spending quality time with her daughter.

Experience
Prior to her role at Formatic, Elizabeth worked in administrative and human resources roles, focusing on recruitment, payroll, and compliance reporting. She also has extensive experience in customer service, having supervised teams and assisted with training and quality control.

Education, Licenses, and Memberships
Elizabeth holds a degree in Business Administration and brings a strong foundation in process management, problem-solving, and customer relations to her role.
Bilingual (English & Spanish)

Walter serves as Formatic’s Systems Integrator, uniting technology with day‑to‑day operations so every platform, new or legacy, functions in perfect sync across the company. After cross‑training with our leasing, maintenance, and property‑management teams, he combines firsthand workflow insight with deep back‑end mastery of our software stack. Walter maps data flows, helps standardize processes, and builds custom integrations that equip every team member to deliver the speed, transparency, and results that define the Formatic experience.

Walter volunteers as a soccer coach and community service coordinator for low-income and disadvantaged kids and loves spending time with his wife and kids.

Experience
Previous to Formatic Property Management, Inc., Walter spent 4 years as IT/Project Manager, developing new technology and implementing new solutions for the changing industry of real estate. His background includes developing and creating machinery for the manufacturing industry for over 5 years.

Education, Licenses, and Memberships
Walter attended GA Technical College and UTCJ (Juarez, Mexico) where he studied IT Engineering. He also holds several certifications.
Bilingual (English & Spanish)

Broker-of-Record: Pennsylvania
Travis is Formatic’s Broker for both California and Pennsylvania, guiding our teams on licensing compliance, continuing education, and best practices in leasing, maintenance, and accounting. A turnaround specialist with more than 100 real‑estate sales transactions under his belt, he mentors property managers on risk management and long‑term asset performance, ensuring every client portfolio meets the high standards that define the Formatic approach.

Outside the office, Travis enjoys golf, nearly any outdoor activity, and time with his wife and sons.

Experience
Travis joined Formatic as an associate property manager and advanced through roles as Property Manager, Senior Property Manager, Branch Manager, and Partner before taking on statewide brokerage oversight. Earlier in his career he served as Project Manager for Wilhite Langley Inc., coordinating construction budgets and design, owned and operated New Beginnings Real Estate (2009‑2016), and worked with Coldwell Banker (2005‑2008). His broad background in sales, project management, and property operations underpins the guidance he provides to Formatic’s regional teams.

Education, Licenses, and Memberships
California Real Estate Broker License: DRE 01414813
Pennsylvania  Real Estate Broker License: REC RM425245
Colorado Real Estate Broker License (unaffiliated with Formatic)
Bachelor of Science in Business and Project Management.

Alicia is a dynamic property management professional with extensive experience in leasing, operations, and resident relations. At Formatic, she applies her skills as a Personal Property Coordinator (Property Manager) to streamline communication with housing partners and residents, manage daily operations, and maintain the financial and physical well-being of her portfolio. With a passion for real estate and a strong administrative background, Alicia seeks to ensure that every interaction reflects Formatic’s high standards of service and professionalism.

Alicia loves engaging with her community and spending time with her family.

Experience
A licensed California Real Estate Agent, prior to Formatic Alicia has held the roles of Property Manager, Loan Officer Assistant, Business Development Manager, and Assistant Manager for various real estate and property firms. She brings deep experience in Yardi, AppFolio, and Buildium, as well as a sharp eye for compliance and resident satisfaction.

Education, Licenses, and Memberships
Associate Degree in Criminal and Social Justice – Ashford University
California Real Estate License: DRE 02062767

Jose is a seasoned maintenance professional and project coordinator with over a decade of hands-on experience in residential property upkeep and remodeling. As a Maintenance Technician with Formatic, he oversees property repairs, ensures vendor accountability, and facilitates smooth unit turnovers that keep our homes rent-ready and our residents satisfied. With a background in construction and team supervision, Jose ensures every project, from quick fixes to full renovations, is completed efficiently and with care.

Outside of work, Jose enjoys working on home improvement projects and spending time with his family in Riverside.

Experience
Jose has led teams as a Project Manager at Top Notch in Perris, CA, where he managed apartment renovations and coordinated with property managers and owners. His earlier roles included maintenance tech work and vendor supervision, giving him a well-rounded foundation in both the technical and leadership aspects of property maintenance.

Education, Licenses, and Memberships
Over 10 years of hands-on experience in HVAC, plumbing, electrical, drywall, carpentry, and appliance repair.
EPA 608 Certification (HVAC Refrigerants)
Pursuing California Class B General Building Contractor license
Bilingual (English & Spanish)

Bio coming soon.

Bio coming soon.